As reported by Betting USA, Geo Comply’s non-profit group Conscious Gaming has launched state-specific responsible gambling campaigns in New Jersey and Pennsylvania. The effort is part of a greater rollout of its Bettor Safe campaign ahead of March Madness.
Along with its Pennsylvania and New Jersey initiatives, Bettor Safe plans to add more states in the near future, according to an earlier press release.
The campaign’s key objective is to educate US gamblers on the legality of online casinos and betting sites. The campaign attempts to do this by informing players about the advantages of playing at licensed gambling sites while highlighting the risks involved in playing at unlicensed ones.
The Importance of Educating Gambling Consumers
Seth Palansky, the Vice President of Conscious Gaming, spelled out the importance of teaching consumers how to choose the betting sites and what to avoid.
“This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online,” said Palansky, who once served as an online gambling executive with Caesars Entertainment. “Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.”
Online Gamblers are Confused
Conscious Gaming has identified one of the main problems facing US players – the inability to identify whether a casino or sportsbook is legal or not. The American Gaming Association has found that one-third of all Americans don’t even know if online betting is legal in their state. As a result, many Americans are betting, unprotected, at unregulated sites.
The Press of Atlantic City cites a recent survey run by Conscious Gaming, where 25% of respondents in New New Jersey and 30% in Pennsylvania didn’t know whether online gambling was legal in their respective states, or they answered incorrectly.
According to Conscious Gaming, a whopping 75% of respondents in both states could not differentiate between legal and illegal betting sites.
This only highlights the need for the state-specific campaigns launched by the group.
Bettor Safe New Jersey Site
As an example of a state-specific Bettor Safe site, Conscious Gaming has equipped the Bettor Safe New Jersey website with the following:
- A list of all the Division of Gaming Enforcement-approved legal sports betting sites.
- Things to look out for to help New Jersey players determine if a site in the Garden State is legal or not (for example, NJ-based online betting sites don’t allow payment in cryptocurrency).
- Official New Jersey-centric logos to make it simpler to note responsible gambling and approved sites.
What does Bettor Safe hope to achieve?
According to Steve Ruddock of BettingUSA.com, “the Bettor Safe website consolidates numerous state laws, regulations, and information into an easy-to-find and, more importantly, an easy-to-understand hub for potential bettors can reference.”
“What would typically take hours of research can now be accomplished in seconds,” he writes.
Users of the website will find an interactive map that explains where online gambling is legal statewide and outlines the types of gambling that are legally offered by the state. Licensed betting sites are also listed, although they are not prioritized, and there are no affiliate links or recommendations about specific sites.